Paid Reviews by Google
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I have just read on Shoemoney that big G is planning to enter the paid reviews market. This is from an unconfirmed source but for me it’s pretty obvious. It was about time they wanted a piece of the pie. Because paid reviews are (in my opinion) the next big thing in advertising. And let’s face it, Google has everything to set up this thing: Bloggers and Publishers / Advetisers. The network is already there. The name is already there (anything that has the G name on it is going to sell even if it’s complete crap). I think they will do this. The only thing i wonder is if they are going to be greedy. Because sites like ReviewMe, PPP or SponsoredReviews keep up to %35 of the money payed for the review. So if someone pays $100 for a review on your site you will receive only $65. And that is just not fair. Of course the middle man has to get something for setting up the deal but %35 is too much. That is why i prefer direct negotiation and if you know how to do it it works and it’s better for you as a publisher and for the advertiser as well.
But getting back to Google… What do you think about this? Do you think big G will lauch this service in 2008? Do you think Google will destroy it’s competition in this field or not?
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