The Importance Of Feedburner
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Feed readers. Aggregators. Call them whatever you like. They help you keep track of all your favorite sites. All in one. Just like a magic device. There are numerous feed readers but the one that i like best (and i think it’s best for any webmaster) is Feedburner.
Here was the part where i had to explain you the importance of RSS subscribers and how important are they to a blog and how you subscriber count represents a very important stat for your blog.
If you don’t use Feedburner, you should start using it right now. Besides the fact that the stats that it can give you are very accurate and very diverse, Feedburner gives you the best monetization methods available for a RSS feed.
- Adsense. Feedburner allows you to integrate adsense ads into your RSS feed. Text based ad, banners or referrals, just like on a regular site. Easy to integrate and multiple setup options. You can place them at the top, bottom, after each post and more…
- Bidvertiser recently allows you to integrate their ads into the Feedburner platform, fact that demonstrates further the importance of the RSS feed. Also multiple positioning options and easy integration.
In terms of revenue, monetizing the RSS feed can give you a constant income stream because your RSS subscribers are your loyal readers and they will read your feed every day. Just imagine you have 1000 RSS subscribers that read your blog daily via a feed aggregator. This means that your ads are viewed by at least 1000 people per day, every day. And the thing is most of your RSS subscribers (75%) do not view your site. So this kind of readers don’t get to view the ads you display and that is why monetizing your RSS feed will increase your overall site income.
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