AdWords Made Easy In 10 Easy Steps
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CPC advertising. That’s what it’s all about. A well written ad can raise your sells while a poorly written one can empty your pockets. Furthermore, a good ad will even cost you less (about 20% less). So without further ado here are some things you should take into consideration when writing an for AdWords or a similar network:
- Keywords and Key Phrases: if your desired keyword has too many competitors or a high price there are 2 things you can do: 1) pay more to get seen or 2) be smarter than your competitors and pay less for the same results. Ok let’s be more specific and work with examples. Let’s say you want to advertise on of those $47 Money Making Programs, you can imagine that the competition is fierce. So first of all don’t use keywords, use key phrases. The reasons key phrases are more powerful than keywords is because the are more targeted. Imagine that keywords are like a shotgun that fires lots of projectiles but they spread while they travel more distance, while key phrases are like a sniper rifle - one shot, one kill, every shot hits it’s target. Back to our example, let’s say that your Money Making Program is for moms who stay at home. Using the keyword money your ad will appear whenever people search for anything containing money (bank money, spend money, how much money do I need to…, mortgages and stuff). And anyone who clicks on your ad coming from a search like this in just curious not interested. However if you use the key phrase “make money for home based moms” or something similar your ad will be highly targeted and whoever comes to your site through that ad is interested in what you are advertising.
- Keyword Typos. If you are advertising (like in the example above) for the keyword money the price will be really high. But you should take into consideration the fact that typos happen very often. But the price for the keywords moneu or monet are really low. When using typos as keyword make sure the letter that doesn’t belong there is placed near the correct letter on the keyboard.
- Negative Keywords. These are actually something good. Using phrases like “xOxOx is a scam“, “is xOxOx a scam?“, “xOxOx sucks” or “xOxOx doesn’t pay” will actually send more visitors to your site. This works because the people who search for things like this on the web are already aware of your program, they want to buy it, but they are not sure yet, they are a bit suspicious. But it costs way less than the original keyword and it will send buyers to your site.
- Ad Title. Using special characters in your ad title will make your ad special and it will get noticed faster. For example, we have the following ad titles: Make Money Online and >>Make Money Online<<. Which one will you click on??? The second one of course. You can use stuff like >><<, — –, oO Oo, it’s up to you.
- Ad Content. Make sure you use your keyword (in our case money or make money) in the ad content.
- Ad Content Again. Forget what you already know. They are all wrong. When it comes to AdWords ad, less content is more. How this works? AdWords provides you with 3 lines of text. If you can use only 1 text line (the middle one) to write your message your ad will get noticed, guaranteed. The blank space will get it noticed. Because everyone uses all the 3 lines your 1 line ad will pop into the eyes of any reader.
- Ad Placement. Again forget what you already know. You don’t want your ad to be first or second. Why not? Because you will get casual clicks, most of them coming from people who say “What’s this??? Hmmm, I’m going to click on it.” If your ad is 3rd or 4th this means that everyone who clicks on it is interested, because they are searching something and they are really SEARCHING for it even on lower spots.
- Landing Pages. Don’t start an ad campaign without a landing page (I will talk about landing pages later).
Now that is almost it. Maybe I forgot something, I don’t know. But the fact is I told you in a few words what a $47 ebook would tell you in 80 pages.
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