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These days everybody uses Google as a point of reference when it comes to ranking. The thing with Google is that they don’t like cloaking because it can be used to fool their spider. And they don’t like paid links because their algorithm places such a high emphasis on links as a quality indicator, and paid linking subverts their system’s integrity. So what they did to manage all this is they disallowed paid links and cloaking and punished the sites that disregard their rules by penalizing or even booting them from the index. Now that’s not good at all.

Now for MSN things are a bit different. Just a bit. They don’t recommend cloaking and paid links but still but they don’t discount either practice as forbidden. For the cloaking the don’t have an official position yet and for the paid links MSN thinks it’s ok to pay for links as long they are somewhat relevant (meaning that if you have a site on a motoring topic and you pay for a link on a site with a weight loss topic, your link might not be taken into consideration).

And if you think that MSN is just another revamped search engine with some less than great results, then think again. The folks at MSN didn’t waste any time and worked their asses off to get better and better with their results. Next improvement is set to appear in about 2 months. So this is something to keep an eye on.

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