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It is a well known fact that 2 sites with the same amount of traffic can have very different incomes (sometimes even 500% difference). That is because they are not selling right. That is why you need marketing and monetization.

Why marketing and monetization? Why not only one of them? The answer is you really need the both, at the same time. Because you can have great marketing but you may not be getting 100% of what you can get. Monetization for websites is often overlooked. Why get $500/month from ADSENSE when you can get at least $2,500/month from affiliating affiliates? The thing is not all money makers work well with all sites? That is why you need monetization.

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