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What is advertising? In my opinion advertising is all about lying. Who does it best. Yesterday I saw an ad saying “Get a site in 30 seconds“. I thought that’s great, even the price was great (at a first glance). But the thing is you don’t get a site in 30 seconds. You just get a template. That is like someone advertising to sell a house which is really just a bunch of walls with no windows, no electricity, no plumbing, no nothing. You can’t use a house like that. Just like you can’t use a site which is just a template. The content is missing. And a site without content is nothing.

But advertising won’t tell you this. Advertising won’t tell you the site you are about to buy is really only a template (which you can also get for free). Because the main principle of advertising is to be misleading. They don’t say get a TEMPLATE in 30 seconds. They say get a site in 30 seconds because it will give you the impression that they are offering so much more. Everybody offers templates, but how offers a full site?

And what about those web hosting ads. Only $2,99/month. You’ll be thinking “Great, I’m gonna pay $6 for 2 months and if the site is working out I’ll get more“. But this is misleading again. Because most web hosting providers won’t allow you to buy just a month of hosting. You will have to buy at least 1 year so I don’t see why (I’m just kidding) they advertise their price like this. But of course, instead of saying $36/year it’s better to say $3/month. I wonder why they don’t say just 10 cents/day - that would be even better.

My conclusion is that advertising doesn’t sell products (contrary to popular belief), the product sells itself. Advertising just leads to the product. If the product isn’t good enough it won’t sell no matter how much advertising it gets. So if you have a product you want to sell and you want to advertise it, try to squeeze the most out of your ad. Use whatever you need to get that lead to your product. That’s why you see all those ads saying “make $3000/day - no experience required“. That’s just something to get you interested, coz the product will be crap.

It doesn’t pay to be a saint in a world full of whores.

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